Author: David

Do You Pay For A “Highly-Qualified” Lead?
A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads.
Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get more than $10,000 in revenue from the average customer in a given year, only 8.8% of the survey participants felt that they would be willing to pay $500 for a super-duper qualified B2B lead.
A question then is prompted to me: "Why do you think so few companies are willing to pay $500 for a highly qualified lead? Have leads simply become passé? Do few companies even know what to do with good leads to begin with?"
Zion Eye Media to become Responsive

Hello all, Just wanted to make a quick shout out that a newer, more responsive Zion Eye Media is underway! I've been very much inspired by...

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