Measuring Success

Sunday, January 31st, 2010 | Web and Flash Design | No Comments

When I think of measuring success in business, I don’t particularly think of material gain, enhanced exposure, or promotion to higher stages in corporate ladders as sources or merits for rewarding success.  To me, people who can increase revenue, salary, or position are usually a dime a dozen.  Not to say that there is anything wrong with increasing such things.  However, when I do think of success, I most often look past beyond material gain and focus on the enhancement and betterment of the person.  If one wants to see the true measure of success, it is in the development of others – enhancing their skills and abilities, uplifting their spirits and morals, and igniting their passions – that proves much more than material or positional gain.  The “fruit of success” that one sows, builds, and leaves in another builds in themselves a powerful inspiration and motivation to help others succeed: LEGACY.


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Fighting for Best Practices

Wednesday, January 27th, 2010 | Online Marketing | No Comments

Ok, so I’ve been really pushing back on my blog posts for a few months now, and unfortunately, it’s been a bit warranted with all work and no play :( .  What’s more interesting is how long I’ve been postponing writing this post until now.  I’ve been mulling my angle and perspective for well over 7 months, and frankly, every time I write something, I come back and delete the post and start fresh.  Imagine doing that for half a year.

So now, I’m very determined to get this post written and published.

Every business knows that there are definitive best practices for any given business or industry.  Some are sticklers in upholding those best practices in their business.  Others are like mavericks who gamble on those best practices in exchange for (or in addition to) new, unbeaten paths with great or minimal success.  An example of such mavericks that have paved business methods to new heights and great success are the Twitter and Google founders.  We all want to be innovators of new technology and methods to increase any business or personal potential.  I am one who is always looking for new and maverick-ish ways to get things done, and believe me, the pushbacks have always been greatly hammered down than the vision itself being seen with open eyes.

I guess you can say, it is at times a battle between old-school, conservative thinking (business-wise) and a more modern, more “liberally technology-oriented” approach.  I would call that conservatism as reserved in its risk-taking, but not necessarily naive or not understanding in the scope of the vision.  For that modern approach, I would consider it to be more of an envelope-pushing, risk-taking attitude that is the umbrella of the business model, pushed by the innovators that say “How can we push this further” or “How can we make this better.”  While there are definitely positive and negative reasons to be bold in pursuing a maverick-ish, modern path, I believe that there are reasons why everyone should be rooting their paths on a best practice format, and thus be able to fight for these practices when pushing new ideas.

Best Practices As Business Foundation

The building blocks of your expansion start with your roots.  Each business model(s) should be based on solid foundation of best practices.  That foundation should include the understanding and utilization of industry best practices that solidifies the building blocks for modern expansion of practices, methods, and tactics.  When you build a business on best practices, you are building a business on a more concrete, more solid model to grow your company.

That foundational structure will be your focal point to expand your company in its business practices, practical methodology, strategic marketing, revenue generation, and ultimately, help solidify the business infrastructure when unexpected things (oh I don’t know, maybe like a weak economy) replace how you do “business as usual.”

Best Practices As Marketing Resources

When the foundation is laid, best practices can therefore spawn creative marketing avenues and business resources for your company.  Areas in search marketing best practices overlap with social media marketing practices, so one can use that overlap to create integrated marketing initiatives that increases exposure, business leads, customer relations, and overall marketing value for one or multiple resources.

For example, an SEM method can help an SMM brand to be exposed more frequently, thus increasing the relationship value, the relevancy of content, and marketing power for both.  The implications can be very high given the ability for one initiative to piggy back on another.  This creates a one-two marketing and business punch on all levels.

Best Practices as Industry Standards

This isn’t your Vince Vaughan, Swinger-like “I’ll-take-6-days-to-call-someone-back” type of standard.  Sure, everyone has their own perspective on what is “industry standard” and how that standard is defined.  Yes, factors like geographic location and industry-type do affect the way business is usually done.  But that should not negate the idea or principle that each industry has its own standards.

Fighting for best practices as industry standards is, in it’s basic nutshell, similar to fighting for it in a business function, but in a more umbrella perspective.  Industry standards are just that: industry standards. When best practices (that happen to be industry best practices) are treated AS industry best practices, it usually serves as the primary model by which individual businesses can adhere by.  It is not necessarily fighting for absolutes when it comes to industry standards; rather, in quoting Elizabeth in Pirates of the Caribbean: The Curse of the Black Pearl, “they’re more like guidelines anyway.”


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Twitter Weekly Updates for 2010-01-17

Sunday, January 17th, 2010 | Web and Flash Design | 1 Comment


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Twitter Weekly Updates for 2010-01-17

Sunday, January 17th, 2010 | Web and Flash Design | 1 Comment


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New Zion Eye Media Design!

Monday, November 30th, 2009 | Web and Flash Design | No Comments

Yes, folks! It’s finally up. Been working on this baby (off and on) for months, and finally was able to get it live. I’m sure there are still some little quirks here and there that I did not see, but isn’t that what post-mortem is about? :)

Enjoy!

http://www.zioneyemedia.com


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I will be updating my blog design and feel so I am reverting back to the default blog design until I get the new design up and running.

Sorry for the inconvenience folks!

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