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Hi there! I blog about web design, social media and search engine goodies!

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May
17
2012

Do You Pay For A “Highly-Qualified” Lead?

Category: Online Marketing, SEM/SEO, Social Media Author: David

A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads.

Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get more than $10,000 in revenue from the average customer in a given year, only 8.8% of the survey participants felt that they would be willing to pay $500 for a super-duper qualified B2B lead.

A question then is prompted to me: “Why do you think so few companies are willing to pay $500 for a highly qualified lead? Have leads simply become passé? Do few companies even know what to do with good leads to begin with?”

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May
17
2012

Twitter Updates for 2012-05-17

Category: Twitter Author: David
May
14
2012

Twitter Updates for 2012-05-14

Category: Twitter Author: David
May
13
2012

Twitter Weekly Updates for 2012-05-13

Category: Twitter Author: David
May
13
2012

Twitter Updates for 2012-05-13

Category: Twitter Author: David
May
12
2012

Twitter Updates for 2012-05-12

Category: Twitter Author: David
May
11
2012

Twitter Updates for 2012-05-11

Category: Twitter Author: David