May 28, 2014 | Business, Non-profits, Online Marketing
UPDATED as of 1/16/2018 Non-profits sometimes get a bad rap. As someone who has worked in the non-profit sector, I’m very well aware of a few issues that non-profits face when it comes to running a business, particularly when it comes to branding themselves...
May 13, 2013 | Inbound Marketing, Online Marketing
I just recently discovered Inbound.org, a for-fun partnership type of site founded by SEOMoz.org’s Rand Fishkin (way to go #Seattle) and Hubspot’s Dharmesh Shah. I don’t know how in the world I missed out on this but it is an awesome site dedicated...
Feb 24, 2013 | Business, General, Non-profits, Online Marketing
Throughout my professional career, I’ve always worked full-time for one company and do freelance work on the side. That type of work schedule was an effort to make myself more well-rounded as a professional, and simultaneously get myself wet in other ventures...
May 17, 2012 | Online Marketing, SEM/SEO, Social Media
A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads. Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get...
Dec 20, 2011 | General, Online Marketing, SEM/SEO, Social Media, Web and Flash Design
Here’s a scenario: You’re redesigning a site – maybe it’s yours or your client’s site – and you’re concerned about how the redesign is going to affect your current SEO state. The redesign is anticipated to launch about 6...
Nov 9, 2011 | General, Online Marketing, SEM/SEO, Social Media, Twitter
As I sift through my plethora of social media feeds and apps, I can’t help but think of Google Reader and its relevancy in today’s marketing and business world. Personally, I use Google Reader to sign up and subscribe to feeds of websites that I want to...