Yes, I am officially on Forrst.com! For those who don't know (which I am assuming you all do), Forrst is an online community for designers and developers, somewhat similar to Dribble (though I believe Dribble is just for designers). Thanks to Kenneth Love for the...
Writings from a Jack-of-all-Trades Marketer
The New Apple design
I just wanted to say that I am loving the new Apple design (can I even call it a "redesign?"). While I have always admired their modern minimalist look (see copycats like Gibson.com), I dig the sleeker, darker menu navigation in comparison to the old one, and it looks...
Why Social Media Marketing Can Be Hard for Small Businesses
If you're working for a small business, chances are, you're wearing "multiple" hats as part of your job description. And with multiple hats, you may be responsible for being the "go-to" person for any of the areas you cover in your company. So, with all of the...
Coming Along Quite Nicely
So the "newer" format will take into effect within the next month, and thankfully, things have been going quite nicely (so far). I've already made new arrangements for different ways to keep my content fresh and relevant, and have a better way to showcase them in my...
It’s been a while…
Yeah, it's been a while. I know, I know... Blogging isn't going to get me anywhere when blogging isn't consistent. Well just to give you all an update on what has been happening to Zion Eye Media. Let's start with the blog. I've posted on my main page that the blog...
Should SMM be at the forefront of your marketing?
The continued rise of social mediums created more increased exposure for all brand sizes, small to large, to participate in an "equal" platform. As more and more companies and brands get on the social media "craze," this playing field is a lot more than just your...
And the last shall go first
Being in marketing, I know specifically first-hand that when a company goes under, or when it is trying to cut costs, the marketing department is "usually" (and I say this loosely) the first of several departments to go first. I understand some of the reasons why, and...
Click here: The Art of What Not to Do
On the topic of online content development, nothing irks me the most than seeing "click here" on any online marketing element/initiative — websites, email marketing, and otherwise — and especially in those sites that say that they offer search engine marketing...
Print content versus Web content. Is there a difference?
I JUST had a conversation with a print marketing writer about her job and responsibilities, and of course, how she's faring up with writing for content online. She gave me the "what's the difference" speech, so of course, I had to bust out my teacher hat and give her...