May 17, 2012 | Online Marketing, SEM/SEO, Social Media
A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads. Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get...
Aug 16, 2011 | Blogging, General, Online Marketing, SEM/SEO
It’s 2011. There is a new day and age in technology, in how we do business, and in how we interact with others on a macro and micro scale. Yet, here we are, recycling the same old marketing schemes over and over again. I’m referring to the phrase...
Dec 20, 2010 | General, Social Media
If you’re working for a small business, chances are, you’re wearing “multiple” hats as part of your job description. And with multiple hats, you may be responsible for being the “go-to” person for any of the areas you cover in...
Apr 6, 2009 | General, Online Marketing, SEM/SEO
The continued rise of social mediums created more increased exposure for all brand sizes, small to large, to participate in an “equal” platform. As more and more companies and brands get on the social media “craze,” this playing field is a lot...
Apr 2, 2009 | General, Online Marketing, SEM/SEO
Being in marketing, I know specifically first-hand that when a company goes under, or when it is trying to cut costs, the marketing department is “usually” (and I say this loosely) the first of several departments to go first. I understand some of the...