The continued rise of social mediums created more increased exposure for all brand sizes, small to large, to participate in an “equal” platform. As more and more companies and brands get on the social media “craze,” this playing field is a lot more than just your ordinary marketing avenue. There are tremendous possibilities to gain by initiating in social media marketing (SMM). While increased brand exposure and recognition is possibly the first and foremost for most businesses, there are other similar benefits that your company can experience that would help the growth and stability of your company. These are in no particular order:
Being in marketing, I know specifically first-hand that when a company goes under, or when it is trying to cut costs, the marketing department is “usually” (and I say this loosely) the first of several departments to go first. I understand some of the reasons why, and I know that some of those reasons that I have gathered from my former employers and managers are that companies need to keep the workers that do between 65-80% of the work for said companies to stay afloat. That I definitely understand and do know that work has to be done to be able to generate as much positive ROI as possible. I also don’t want to assume that ALL marketing employees will be let go during a company crisis. But let’s take this reason to a whole new level, shall we? Continue Reading »
I was speaking to a SEO newbie recently on establishing a solid foundation on SEO/SEM, and included in this discussion was how to view search engines from a marketing perspective rather than a consumer perspective. I do admit, he had some great questions to ask, and was very inquisitive on question upon question. I enjoy those kinds of discussions, especially when it makes me sharpen my foundation as well. With their permission, I am able to share a few keynotes on this discussion.