It’s 2011. There is a new day and age in technology, in how we do business, and in how we interact with others on a macro and micro scale. Yet, here we are, recycling the same old marketing schemes over and over again.
I’m referring to the phrase “Click Here.” I wrote a marketing article a couple of years ago emphasizing our need to back away from our usage of that 1999 phrase and be more proactive in our call-to-action messages and methods of cultivating customer relationships. Sadly, that proactive emphasis has gone to deaf ears, as I still continue to see such unattractive and non-engaging verbiage in many sites and many campaigns. Continue Reading »