Top Ten Applications for Marketing

What is your favorite/top ten applications that you use for marketing?  Or maybe I should phrase it this way: What applications would you use if you were going to use it for marketing?  What are the requirements and prerequisites of these applications to qualify?...

Using Twitter for Marketing and PR

A friend of mine back in Seattle retweeted a URL a few days ago about using Twitter for marketing and PR, and the main page has very insightful thoughts and commentary about the issue.  In fact, I laughed out loud at this site, and I could tell it has great marketing...

SEO Step-by-Step Tutorial, Part 1: Keywords

I am sure that there are various ways of creating optimized content for site development, but I hardly think that a lot of them result in positive ROI given by the “click here” verbiage, lack of quality search terms, and untargeted search phrases that are...

Google's Search Engine Starter Guide

Google recently launched its search engine starter guide within the past couple of weeks, and after reading it (and re-reading it), I was reminded of my earlier post on why some companies have difficulty getting ranked in search engines (see “Why Can’t I...

Optimizing your PPC Campaigns

Just read a great article from Bryan Eisenberg called “7 Signs Your PPC Campaign Needs Optimization” and he pretty much nails it on the spot.  His list: 1. You use the set it and forget it strategy to PPC 2. You don’t have proper tracking in place 3....
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