Cory Watson is a personal injury law firm based in Alabama. During my tenure working at a law firm marketing agency, I conducted their paid search and SEO work, where they focused on national medical malpractice issues. At that time, during the height of medical malpractice lawsuits, Cory Watson nixed their SEO campaigns to focus on national paid search advertisement campaigns. That tactic was unorthodox at the time, but very successful in their long-term goals, gaining them business as medical malpractice lawsuits gained traction.
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