Anchor Your Soul
Branding, Logo Design
Anchor Your Soul is a health and wellness company that focuses on helping a person get better holistically (wholeness) through nutritional wellness and growth.
For my client’s wellness logo design, I wanted to make the logo match the character, integrity and persona of the business she wanted to create.
It was very important that the anchor and the heart were united in its design to give it the correct and accurate symbolism she wanted to represent, as well as add a little personality to the design.
In addition to a colored version of the logo, a simple black and white / grayscale version can be classy and elegant. I wanted to show her that you can be clean and classic in a black and white identity, even in a wellness industry.
Vertical versions of brand logos are great, but there’s something about horizontal versions that makes it simple and easy to digest (and also works well in web design).