Create Impulse / Enginuity Jobs

Email Marketing, Marketing Strategy

 

Project Description

Create Impulse hired me to create a marketing automation and email marketing strategy for Enginuity Jobs. The goal was to create an automation strategy using MailChimp and Mandrill to bring in traffic and ultimately conversions to their job platform.

Project Details

Client: Create Impulse / Enginuity Jobs
Date: 2015
Skills: Email Marketing, Marketing Strategy, Marketing Automation, MailChimp

Email Marketing Strategy

I proposed a strategy that would encompass both short-term and long-term marketing automation strategy for my client. The key goals include

  1. Increase awareness of their brand and job program
  2. Boost user engagement and activation
  3. Improve user conversion
  4. Decrease churn
  5. Amplify overall customer lifetime value

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