Create Impulse / Enginuity Jobs
Email Marketing, Marketing Strategy
Project Description
Create Impulse hired me to create a marketing automation and email marketing strategy for Enginuity Jobs. Create Impulse’s goal was to create a full email marketing and marketing automation strategy using MailChimp and Mandrill to bring in traffic and ultimately conversions to Enguinity’s job platform.
Project Details
Client: Create Impulse / Enginuity Jobs
Date: 2015
Skills: Email Marketing, Marketing Strategy, Marketing Automation, MailChimp
Email Marketing Strategy
I proposed a strategy that would encompass both short-term and long-term marketing automation strategy for my client. The key goals include
- Increase awareness of their brand and job program
- Boost user engagement and activation
- Improve user conversion
- Decrease churn
- Amplify overall customer lifetime value