Nashville Search Engine Marketing
Part of the online marketing umbrella, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are effective, scientific methods to help amplify your brand online through search rankings. Search Engine Marketing, which includes both natural (often times referred to as "organic") search optimization and Pay-Per-Click (Paid Search) Marketing are types of marketing specifically designed to target the "real estate" on a search engine for driving web traffic and online conversions. The real estate of a search engine is comprised of paid search results (typically found on the top and right hand corners, also known as "sponsored links") and organic results, which is the bulk of the search engine results page (SERP).
Because most of your site's traffic will be coming from search engine and directory searches, the success of your web site is dependent on relevant search terms that will push your site rankings.
Organic search marketing can be simple and something you can do on your own, given the right tools, methods, and business-know-how. However, it takes ample time, research, and maintenance to get started on organic search marketing and to achieve and maintain organic search results. Let me handle that burden for you and your company.
Search Engine Optimization process
Having a list of search phrases and keywords for your targeted audience is a good start on proceding with your optimization process. Don't worry if you do not have a list made. I can brainstorm with you on what you may need. Once that list is made, I will conduct research on what search phrases are actually being searched on, how often, and how many of your competitors are using these keywords to get their rankings. In other words, quality and quantity are more important as a combined entity than being used individually.
Next, I can identify what your web site's strengths and weaknesses are, and help you establish a solid optimized content based on the researched keywords. I can help your company identify usage of keyword density, frequency and quality in your content. You can then implement them yourself or allow me to do it for you.
Additionally, there are other opportunities to help your site get traffic and higher rankings in search engines. Unique URL landing pages that are optimized for the specific targeted search words are valuable to organic rankings. These unique landing pages will contain vital content information, fully immersed with targeted search words, that will drive traffic to that landing page and to your main sites as well.
Monthly Maintenance
Since search engines change their ranking algorithms and rules of search rankings, your search engine optimization will require an ongoing maintenance to ensure that your site is compliant to the rules. Monthly maintenance of your content is key to ensuring that your search words and phrases are still of quality value, and that the frequency of them being searched is being continued.
Other Search Engine Strategies
» Link development is one of the few strong initiatives to really boost the quality and relevant value of your site. Exchanging links with legitimate non-competing companies and companies in relevant industries - all with high page ranks and relevant content - will be vital to your search enginge rankings. Quality backlinks provide relevancy and exposure of traffic from your partnered companies.
» Social Media Marketing heightens your search exposure both indirectly and in a direct manner. Twitter tweets of your pages posted on another's blog or tweet produces vital backlinks and traffic (assuming tweeter/blogger is relevant to your business). Facebook links and pages expands your exposure and business networking horizon, enabling your business to reach out to your audience in their own terms.
Other strategic marketing initiatives to increase your page rankings and traffic include email marketing campaigns, banner advertisements, pay-per-click marketing, and behavioral marketing, among others.
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