Acquire customers that converts

Seattle Pay Per Click Marketing

When talking about Paid Search Marketing today, most people are actually referring to Pay Per Click advertising, or PPC—the most popular and cost-effective form of paid search.

Major search engines like Google, Yahoo!, Bing and Ask sell online advertising space on their results pages, typically at the top of the search results list and down the side of the page. These banner ads may be labeled as an “Ad” or “Sponsored” by the search engine to distinguish them from the natural search results.

Unlike organic search results, which appear in the center of the page and must be earned over time through Search Engine Optimization, paid search space may be bought… to a degree.

Companies bid on ad placement with the goal of having their PPC ad appear when a potential customer searches on a relevant keyword. Then, the search engine rates those bids based on a variety of factors, including ad relevancy, keyword weight and user searches, to decide which bidder will take the spot.

While some online marketers see Pay Per Click as a quick fix for increasing site visits and page views, effective PPC campaigns require ongoing attention, analysis and adjustments. Using online keyword tools to pinpoint the most promising keywords for your banner ads, I’ll handle the initial PPC campaign set up, as well as monitor and manage those campaigns based on a Pay Per Click budget approved by you.

Campaign Management

I can manage any facet of your Google or Bing paid campaigns while keeping in line with your budget and geographical targets.

Ad Keyword Research

Just like in SEO, your keywords matter in obtaining great results. I research and implement the best keywords for your niche.

 

Campaign Metrics & Analytics

Your campaigns mean more than just getting conversions. Learning from metrics and analytics helps you improve your campaigns in the long haul.

Landing Page Optimization

Optimization of your landing page is critical to your campaign’s success. Your keyword research, calls-to-action, placement, positioning and conversion funnel play major roles.

Reporting

Monthly reports will help discover new ways of improving the overall health and performance of your PPC campaigns.

PPC Consultation

For any other paid search needs you may have, I’m available for consulting work. Take a FREE consultation to start!

David Abling has a unique ability to create marketing campaigns that are easy for the client to grasp and execute in a way that meets their objectives. This is typically their bottom line.

Chris Work

Founder, Stray Dog Communications

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