click here Tag

Revisiting the Phrase “Click Here”
It's 2011.  There is a new day and age in technology, in how we do business, and in how we interact with others on a macro and micro scale.  Yet, here we are, recycling the same old marketing schemes over and over again. I'm referring to the phrase "Click Here."  I wrote a marketing article a couple of years ago emphasizing our need to back away from our usage of that 1999 phrase and be more proactive in our call-to-action messages and methods of cultivating customer relationships. Sadly, that proactive emphasis has gone to deaf ears, as I still continue to see such unattractive and non-engaging verbiage in many sites and many campaigns.
Click here: The Art of What Not to Do
Click Here: What Not To Do On the topic of online content development, nothing irks me the most than seeing "click here" on any online marketing element/initiative — websites, email marketing, and otherwise — and especially in those sites that say that they offer search engine marketing services and optimization, or online content development.  I won't name names or sites, since I don't believe in tattle-taling (as much LOL), but I do want to address this issue firsthand and get this off of my chest.
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