guerilla marketing Tag

And the last shall go first
Being in marketing, I know specifically first-hand that when a company goes under, or when it is trying to cut costs, the marketing department is "usually" (and I say this loosely) the first of several departments to go first. I understand some of the reasons why, and I know that some of those reasons that I have gathered from my former employers and managers are that companies need to keep the workers that do between 65-80% of the work for said companies to stay afloat. That I definitely understand and do know that work has to be done to be able to generate as much positive ROI as possible. I also don't want to assume that ALL marketing employees will be let go during a company crisis. But let's take this reason to a whole new level, shall we?
Top Ten Applications for Marketing
What is your favorite/top ten applications that you use for marketing?  Or maybe I should phrase it this way: What applications would you use if you were going to use it for marketing?  What are the requirements and prerequisites of these applications to qualify? Exposure?  Usability?  Marketability?  Communication reach?  etc...  And this is just excluding any type of word of mouth and/or guerilla marketing...
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