marketing Tag

Revisiting the Phrase “Click Here”
It's 2011.  There is a new day and age in technology, in how we do business, and in how we interact with others on a macro and micro scale.  Yet, here we are, recycling the same old marketing schemes over and over again. I'm referring to the phrase "Click Here."  I wrote a marketing article a couple of years ago emphasizing our need to back away from our usage of that 1999 phrase and be more proactive in our call-to-action messages and methods of cultivating customer relationships. Sadly, that proactive emphasis has gone to deaf ears, as I still continue to see such unattractive and non-engaging verbiage in many sites and many campaigns.
Print content versus Web content. Is there a difference?

I JUST had a conversation with a print marketing writer about her job and responsibilities, and of course, how she's faring up with writing for content online.  She gave me the "what's the difference" speech, so of course, I had to bust out my teacher hat and give her the scoop.  Of course there are differences in print and online content, and while there are many that can be considered, there are a few that I believe are very important to consider:
Why your web site isn’t marketable
I've had multiple conversations in the past few days about the foundations of web design in a marketing-centric world, and it's very interesting to hear other people's take on the effectiveness of web site design.  I've talked to one who was completely downplaying site design and instead focusing on content mostly, and on the other extreme, I've had back and forth discussions with one whom site design is the key to a relevant marketable site.  So, is there a right or wrong answer?  While I believe that relevant content is definitely going to keep the user in the site, the design plays a role in determining whether or not the user is going to even want to try to stay there.   Here's my 2 cents:
Top Ten Applications for Marketing
What is your favorite/top ten applications that you use for marketing?  Or maybe I should phrase it this way: What applications would you use if you were going to use it for marketing?  What are the requirements and prerequisites of these applications to qualify? Exposure?  Usability?  Marketability?  Communication reach?  etc...  And this is just excluding any type of word of mouth and/or guerilla marketing...
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