paid search marketing Tag

Do You Pay For A “Highly-Qualified” Lead?
A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads.
Right now we are discussing the preliminary results of a group survey which shows that despite the fact over 55% of respondents said they get more than $10,000 in revenue from the average customer in a given year, only 8.8% of the survey participants felt that they would be willing to pay $500 for a super-duper qualified B2B lead.
A question then is prompted to me: "Why do you think so few companies are willing to pay $500 for a highly qualified lead? Have leads simply become passé? Do few companies even know what to do with good leads to begin with?"
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