I JUST had a conversation with a print marketing writer about her job and responsibilities, and of course, how she's faring up with writing for content online. She gave me the "what's the difference" speech, so of course, I had to bust out my teacher hat and give her the scoop. Of course there are differences in print and online content, and while there are many that can be considered, there are a few that I believe are very important to consider:
I was speaking to a SEO newbie recently on establishing a solid foundation on SEO/SEM, and included in this discussion was how to view search engines from a marketing perspective rather than a consumer perspective. I do admit, he had some great questions to ask, and was very inquisitive on question upon question. I enjoy those kinds of discussions, especially when it makes me sharpen my foundation as well. With their permission, I am able to share a few keynotes on this discussion.