seo Tag

And the last shall go first
Being in marketing, I know specifically first-hand that when a company goes under, or when it is trying to cut costs, the marketing department is "usually" (and I say this loosely) the first of several departments to go first. I understand some of the reasons why, and I know that some of those reasons that I have gathered from my former employers and managers are that companies need to keep the workers that do between 65-80% of the work for said companies to stay afloat. That I definitely understand and do know that work has to be done to be able to generate as much positive ROI as possible. I also don't want to assume that ALL marketing employees will be let go during a company crisis. But let's take this reason to a whole new level, shall we?
Print content versus Web content. Is there a difference?

I JUST had a conversation with a print marketing writer about her job and responsibilities, and of course, how she's faring up with writing for content online.  She gave me the "what's the difference" speech, so of course, I had to bust out my teacher hat and give her the scoop.  Of course there are differences in print and online content, and while there are many that can be considered, there are a few that I believe are very important to consider:
Organic Search Engine Real Estate

I was speaking to a SEO newbie recently on establishing a solid foundation on SEO/SEM, and included in this discussion was how to view search engines from a marketing perspective rather than a consumer perspective.  I do admit, he had some great questions to ask, and was very inquisitive on question upon question.  I enjoy those kinds of discussions, especially when it makes me sharpen my foundation as well.  With their permission, I am able to share a few keynotes on this discussion.
Can Print Designers Do Web Design?

I've had many a conversation with other designers, online marketers, and other people in the marketing world, and so far the concensus is that print...

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