Organic Search Engine Real Estate

I was speaking to a SEO newbie recently on establishing a solid foundation on SEO/SEM, and included in this discussion was how to view search engines from a marketing perspective rather than a consumer perspective.  I do admit, he had some great questions to ask, and...

Top Ten Applications for Marketing

What is your favorite/top ten applications that you use for marketing?  Or maybe I should phrase it this way: What applications would you use if you were going to use it for marketing?  What are the requirements and prerequisites of these applications to qualify?...
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