Search Engine Optimization

Nashville SEO (Search Engine Optimization) Portfolio

Below is my work on search engine optimization for a handful of industry verticals. The clients mentioned below are those that I had the pleasure of working with either as a marketing agency employee or as a consultant/freelancer. All of my SEO work have been conducted in the spirit of pure white-hat best practices.

Take a look at my work and contact a Nashville SEO strategist like me if you have any questions!

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Ghostblogger

I currently write and have written SEO-based blog articles for a handful of companies all over the United States, spanning different industries and verticals, including the following:

  • Fashion
  • Tech
  • Restaurant
  • Retail
  • Automotive

Should you need a ghostblogger for your company, I am available to be your Nashville SEO marketer or content writer.

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NewFossil Nashville SEO

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NewFossil.com

I was hired by WorkMedia as a consultant to help with their organic search engine optimization work for NewFossil. My work includes advanced keyword research (long-tail, short-tail), SEO content writing, marketing placement writing, title/meta/alt suggestions, and content revamp suggestions.

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CarterMario Nashville SEO

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Carter Mario Law Firm

Carter Mario was an SEO client based in Connecticut. I worked on on-page and off-page organic and targeted search engine optimization for the firm as part of the web and creative team. This included implementing SEO-influenced content writing, contextual links, title/meta/alt tag implementation, link building, rss feed targeting, social bookmarking, targeted marketing URLs and other SEO tactics.

I also managed code enhancements (permalinks, javascript, etc.) to help decrease load time, used Google Analytics to determine their weak and strong points, and suggested recommendations to help improve their overall search juice and increase their user engagement.

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Joye Law Nashville SEO

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Joye Law Firm

Joye Law Firm was an SEO client of the marketing company I worked for. At that time, I helped their firm rank in the top 2 pages of Google in multiple areas of their practice, including car accidents, medical malpractices, and truck accidents, workers compensation, and brain injuries in Charleston. I also used advanced SEO tactics, such as targeted keyword research and link building for their target market.

In addition, I enhanced their website coding for SEO (meta tag research and implementation) and easier load times, deployed hybrid marketing and SEO content writing, positioned strong calls-to-action in their site, and more.

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CofmanTownsley Nashville SEO

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Cofman Townsley Law Firm

Cofman Townsley was an SEO client of the marketing firm that I worked for, where I conducting organic search and some paid search marketing for the client. Based in the St. Louis area, I managed their SEO account in producing the best results for their target audience and geographical market. I implemented organic SEO best practices, including extensive keyword research, SEO targeted URLs, organic search-oriented copywriting, content placement and positioning, and back-end code enhancements, among others.

They were also one of the first law firms that showcased their TV spot media, commercials and advertisements in YouTube.

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DeFoe and Pickett Nashville SEO

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DeFoe and Pickett Law Firm

Steven DeFoe Law Firm was the original name of the firm when they first came to my former marketing agency. Based in the great state of Washington, they had a unique situation of attempting to be visible and relevant to the Seattle and surrounding market, and still be known in the Tri-Cities area. Using more strategic approaches in SEO, I helped them generate a sizeable search market share to compete with major law firms in the Greater Seattle area.

This approach included focused targeting of keywords and keyword phrases, contextual links, link building, and social media.

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Crumley Roberts Nashville SEO

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Crumley and Associates

Crumley and Associates were an SEO client for the marketing firm I worked for. Our web team handled all of their website and digital marketing needs. Specifically with SEO, we handled their organic and albeit short-lived paid search advertisements, with the hope of increasing their reach, relevance and resonance to their respective market.

Using white-hat best practices, we devised targeted keyword phrases that expertly matched their market, and paired them with link building, social bookmarking, YouTube placements, word of mouth, and strong organic tactics on all of their web properties. This helped propel them to 1st page placements in Google in various practice areas within their geographic location.

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Richard Harris Law Firm

Richard Harris was an SEO client for the marketing firm I worked for back in 2006. Using best practices in organic search marketing, I helped increase their traffic and page rankings by implementing tactical keyword and calls-to-action placements, and created a strong link building regimen to give them better visibility.

In order to create better user experiences, I optimized the back-end code to make the site load faster, strategically placed the keywords as contextual links to help pages get more visibility, and used a tiered call-to-action approach (primary, secondary, tertiary CTA) to make sure users are able to respond to our marketing efforts. The hope was to minimize drop-offs and increase their web conversions.

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McDivitt Law Nashville SEO

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McDivitt Law Firm

McDivitt Law Firm is a family-run law firm based in Colorado Springs, and was an SEO client with the marketing firm I worked for. Using the same tactical and strategic approach the agency used with other firms, specifically a targeted reach and relevance campaign for multiple geographical locations (Colorado Springs, Pueblo, Denver), we were able to push the firm to the top 5 Google and Bing results for 75% of their practice areas – all in less than 1.5 months.

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Zanes Law Nashville SEO

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Zanes Law Firm

Zanes Law Firm was an SEO client for the marketing firm I worked for. Hailing from the desert (aka Arizona), I implemented an extensive organic search marketing campaign for the firm using a more strategic approach in SEO. The Arizona market seemed a bit more impervious with targeted marketing (at the time), so we (web marketing gurus) created a combination of best-practices organic approach with unorthodox target marketing to help the firm achieve a stronger web traffic and better conversion ratios from their site.

We juiced up and boosted their main site from zero to hero (aka 1st page) within less than 3 months, and subsequently helped several of their practice areas increase search weight and visibility through tactical link building, organic search testing, and marketing content revisions.

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Cory Watson Nashville SEO

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Cory Watson Law Firm

Cory Watson Law Firm specialized in both personal injury law as well as medical malpractice situations. Initially, the marketing firm I worked for handled their local SEO campaigns within their targeted geomarkets; however, after getting a taste of their first 2 months of PPC campaigns and the clients they received as a result, they decided to nix their local campaigns in favor of the national PPC market.

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Berg Injury Law Firm Nashville SEO

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Berg Injury Lawyers

Berg Injury Law is based in the great state of California, with various practice areas that range from general personal injury law to motorcycle accidents, truck accidents, car accidents, medical malpractice and more. As California’s market is saturated with heavy hitters, the SEO tactics and strategies we implemented were focused on stronger long-tail keywords that targeted very specific audiences and geographic locations. This meant that even when we broadly broadcasted their search marketing, we also used a niche-target approach to the implementation of their marketing campaigns.

The tactic was to create more specific traffic in lower volumes across multiple channels and verticals instead of the global traffic acquisition. The results were profound in various larger-market cities where the market was saturated, enabling the law firm to get both 1st and 2nd page Google and Bing placements within a 6-month period. The results made for a greater case to implement multiple channel marketing for our other clients.

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