Advertising became more measurable, more targeted and more effective. But as businesses and platforms got better at capturing attention and influencing behavior, some unintended consequences followed. Here’s where the pursuit of better advertising started creating new problems for businesses and consumers.
I do marketing and advertising for a living. I've managed campaigns where we could put a dollar into an ad, follow what happened to that dollar, and see whether it turned into a lead, a customer, revenue, or nothing at all. I've worked with businesses that needed more...
Ask yourself: why should you market to to a user's emotional mindset? More importantly, why would marketing to the the heart matter more than or better than click tricks? If you're in the marketing world, you know that we talk a lot about features, metrics, ROI, and...
This guide unpacks the 5 customer mindsets that influence behavior—and how to stop guessing what people want.
Here are 7 mistakes that nonprofit organizations make that increase donor fatigue along with 7 tips on how to improve them.
Updated 2024: Email marketing isn’t dead. There are definite benefits of email marketing, and here are seven to help grow your lists.
Need help writing email subject lines? Here’s a few tips on how to write great email subject lines that convert.
Need quick tips on how to create an email marketing strategy? Here are 7 tips to follow and to guide your strategy.
If you’re a musician and still don’t know how to do marketing, here’s a quick 101 tutorial on how to do marketing for musicians.
5 nonprofit brand marketing mistakes that a lot of NPOs make, along with tips and advice on how to fix them.
Nonprofits can benefit from thinking, functioning and improving like a business, and it’s how nonprofits can deliver results.