When marketing & creative worlds collide
Allow me to be a partner in your organization, and let me help create and execute your marketing and creative strategies and tactics.
Bringing The Noise
Whether you need a marketing strategy, assistance in your vision, sales enablement or crafting long-term direction, or if you need help with tactical execution, create web or graphic design work, develop branding or web sites, my wide range of skills can be an added value to your organization.
Marketing Strategy
From startups and SaaS, to software and tech, B2B/B2C and nonprofits, I can create short-term and long-term marketing strategies that's unique for your business.
- Undertanding your goals and vision100%
- Crafting marketing strategies aligned with your vision100%
- Sales and marketing alignment100%
- Customer-focused100%
- Data-driven and data-informed100%
Brand Identity & Logo Design
One of my background is in design, being in print and graphic design for decades. So it's natural for me to be able to use my skills in creating great brands and logo designs for my clients.
- Understanding your brand vision100%
- Adobe Photoshop & Illustrator100%
- Adobe InDesign100%
Creative Collateral
Part of my expertise isn't just writing strategies for user acquisition and top-/mid-funnel work. I can also create and deploy these creatives into your favorite ad or social media platform. Or if you're looking for downloadable PDFs for gated content, I can do those as well.
- Understand your KPIs and goals100%
- Adobe Illustrator & Photoshop100%
- Google Web Designer90%
- Google, Meta, Instagram and other social media100%
- Analytics & measurement100%
Lifecycle Marketing
Whether you're in need of email marketing help, or rebuilding your marketing automation infrastructure, or you need a full-funnel customer lifecycle workflow, I can help your organization build it, create it, deploy it and measure it.
- Understands customer mindsets & intentions100%
- Knowledge of various martech stacks and CRMs100%
- Marketo, Klaviyo, Pardot90%
- Mailchimp, Act-On80%
- Hand-coding and designing emails90%
- Workflows and automation rules90%
Web Design & Development
Being a former front/back-end developer who now focuses more on front-end development and user experience (outside of marketing), I am well-versed in designing sites and landing pages for better customer experiences and conversions.
- Understands your customers and their needs100%
- WordPress100%
- HTML/CSS/Javascript100%
- Responsive design100%
Analytics & reporting
With analytics, I primarily use Google-based (Looker Studio, Ads, GA4), but also love using Mixpanel, SEMRush, Screaming Frog and Ubersuggest for all analytics, including third party data (that I store in Excel or Google Sheets).
- Google Analytics & Ads90%
- Looker Studio100%
- Mixpanel75%
- PowerBI60%
- Screaming Frog, SEMRush, Ubersuggest75%
- Excel & Google Sheets75%
- SQL50%
- Python (still learning)25%
Selected Industries
I've worked with various industries and niches, ranging from developer marketing and higher education to edtech, musicians and legal marketing.
I'll be adding more of my work for these industries soon!
Developer Marketing
I worked at a Fortune 50 company where I helped build and grow their hosting and software development programs for 5 years.
Legal / Law Firm Marketing
I had the privilege of working with 40+ law firms (personal injury attorneys) that needed help with their digital marketing presence. In my work, I used organic and technical SEO, paid search, content marketing, email marketing, landing page optimization, and other marketing tactics.
Musician Marketing
I've worked with various musicians and hip hop artists in their marketing and website needs.