Blog Archives

NEW SITE: Inbound.org

I just recently discovered Inbound.org, a for-fun partnership type of site founded by SEOMoz.org’s Rand Fishkin (way to go #Seattle) and Hubspot’s Dharmesh Shah. I don’t know how in the world I missed out on this but it is an

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Posted in Inbound Marketing, Online Marketing

5 Things Non-Profits Can Do To Deliver Big Business Results

Throughout my professional career, I’ve always worked full-time for one company and do freelance work on the side. That type of work schedule was an effort to make myself more well-rounded as a professional, and simultaneously get myself wet in

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Posted in Business, General, Non-profits, Online Marketing

Do You Pay For A “Highly-Qualified” Lead?

A few months ago, I received an email asking for my point of view in a discussion about paying for highly-qualified leads. Right now we are discussing the preliminary results of a group survey which shows that despite the fact

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Posted in Online Marketing, SEM/SEO, Social Media

Why Halting Your SEO During a Redesign is a FAIL Marketing Tactic

Here’s a scenario: You’re redesigning a site – maybe it’s yours or your client’s site – and you’re concerned about how the redesign is going to affect your current SEO state. The redesign is anticipated to launch about 6 months

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Posted in General, Online Marketing, SEM/SEO, Social Media, Web and Flash Design

Is Google Reader Still Relevant?

As I sift through my plethora of social media feeds and apps, I can’t help but think of Google Reader and its relevancy in today’s marketing and business world. Personally, I use Google Reader to sign up and subscribe to

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Posted in General, Online Marketing, SEM/SEO, Social Media, Twitter