I JUST had a conversation with a print marketing writer about her job and responsibilities, and of course, how she’s faring up with writing for content online. She gave me the “what’s the difference” speech, so of course, I had to bust out my teacher hat and give her the scoop. Of course there are differences in print and online content, and while there are many that can be considered, there are a few that I believe are very important to consider:
I was speaking to a SEO newbie recently on establishing a solid foundation on SEO/SEM, and included in this discussion was how to view search engines from a marketing perspective rather than a consumer perspective. I do admit, he had some great questions to ask, and was very inquisitive on question upon question. I enjoy those kinds of discussions, especially when it makes me sharpen my foundation as well. With their permission, I am able to share a few keynotes on this discussion.
After searching for articles on organic rankings, I found an old panel discussion that SEOmoz.org had the privilege of holding with highly sought-after SEO experts and contributors to conduct research on search engine rankings and optimization; with the likes of Aaron Wall from SEOBook, Joost de Valk from Yoalk, and Danny Sullivan from SearchEngineLand saying a few words. The result is a compilation of their wisdom and knowledge about SEM rankings, and a bonus gift of specific Google ranking trends. Here are some of the results of that panel discussion, which you can also find at www.seomoz.org.
Positive Factors:
Negative Factors:
I’m really glad that they were able to discuss questions and concerns about the methods and means that search engines render ranking procedures and ranking elements. It would have been a great experience as an overall online marketer to really get to see these guys in person and pick some of their brains. But I guess SEOmoz beat me to it! There is literally so much to think about that came out of this discussions that I have still yet to really dive in deeply into these results, since I think a lot of the comments made I had to really assess and analyze for practicality in the most recent timeframe. I figured since this was last year’s panel that some of the methods may have changed. After all, technology does run faster than the speed of light. However, I thought it would be at least educational, if not nostalgic, to post the results and educate (and in some cases re-educate) my fellow colleagues and potential clients about ways to enhance your online marketing efforts. Once I get my hand and brain in depth with this, I will return to do more!
Until then, sleep tight, all you SEO-ers.
