Nashville Paid Search Marketing Services
Pay-Per-Click Marketing is one of the second mediums of Search Engine Marketing that targets search engine real estate. While organic search marketing relies heavily on internal contents that takes time before one sees the results, pay-per-click campaigns usually gain faster and more relevant results on gaining search engine rankings for your site.
Pay-Per-Click in a Nutshell
The goal of Pay-Per-Click campaigns is to create leads (conversions in web speak) for the intended company/business that is placing the ad. Simply put, one creates ads on the major search engines (Google, Yahoo, Windows Live, Ask) to target users searching for specific keywords and persuade them to click on the ad that reaches a specific website or web page. This person implements methods and tactics such as researched keywords, ad text positioning, and link placements on the ads, then bids these ads to be placed on the "Sponsored" areas of the search engines.
Depending on variables like ad relevancy, keyword weight, and user searches, the search engines place these ads anywhere between the top or bottom of the search pages. Consistent bidding and analysis of the ads are just some examples of managing and maintaining high search engine ranking pages.
Pay-per-click Pricing (includes reporting and analysis)
- 20% management fee of monthly spend
- $200 setup fee
- $1000 minimum monthly budget
- Up to 175 keywords
- $100 per landing page developed
Basic
- 20% management fee of monthly spend
- $200 setup fee
- $3000 minimum monthly budget
- Up to 300 keywords
- $100 per landing page developed
Intermediate
- 18% management fee of monthly spend
- $200 setup fee
- $5000 minimum monthly budget
- Up to 500 keywords
- $70 per landing page developed
Advanced
- 15% management fee of monthly spend
- $1000 setup fee
- $7000 minimum monthly budget
- Up to 5000 keywords
- $70 per landing page developed
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